Design & Renovation Consulting
Support for homeowners, contractors, and designers - from concept to completion.
I work with homeowners, contractors, and designers to bring thoughtful projects to life. From early concepts to final execution, I offer flexible support across design, sourcing, and construction oversight - tailored to your goals, your budget, and your timeline.
Why This Role Matters
You don’t always need - or have the budget for - a full-service architecture or design firm. But managing a renovation on your own, or leaving design decisions to a contractor, can lead to costly mistakes, frustrating delays, and hours of decision-making you don’t have time or knowledge for.
That’s where I come in.
I provide flexible, experienced support - tailored to your budget and your project.
Whether you’re a homeowner, contractor, or designer, I can manage the full scope or step in where needed: concept design, finish sourcing, space planning, contractor coordination, or project management. My role adapts to your needs - saving time and ensuring quality without compromising your vision or budget.
Services
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I help clients develop clear, thoughtful design solutions from early space planning to detailed drawing packages. Whether you're remodeling a kitchen, reimagining a backyard, or evaluating how to use space more effectively, I provide practical design support rooted in experience and functionality.
Conceptual design and layout planning
Floor plans, elevations, and design documentation
3D visualizations and presentation renderings
Interior and exterior space planning (including outdoor living areas)
Finish and fixture sourcing and specification
Collaboration with architects or interior designers
Design intent packages for builder handoff
Light drafting support for permit submittals (coordinating with licensed professionals)
ADU concept design
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From managing contractors to keeping a renovation on schedule, I provide the structure, communication, and oversight needed to bring a project to life without chaos. I represent your interests throughout, helping you make confident decisions while staying on budget and on track.
Project scheduling and timeline development
Budget tracking and scope management
Contractor vetting and coordination
Subcontractor and vendor communication
Permitting and inspection support (non-licensed coordination only)
Design team and build team alignment
Regular site visits and progress updates
Punch list tracking and issue resolution
Owners representative / client advocacy
Acting as liaison between homeowner, architect, and contractor
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Whether you're just starting to explore a remodel, evaluating a property purchase, or stuck mid-project, I offer objective, experienced guidance to help you move forward with clarity. These standalone consulting services are ideal for clients who don’t need a full design scope but want trusted advice.
Pre-purchase walk-throughs and renovation feasibility assessments
Budget planning and scope advising
Early-stage remodel consultations
Second opinions on design proposals or contractor bids
Code and permitting guidance (in collaboration with licensed professionals)
Sustainability and efficiency planning
Collaboration with other professionals as a design or project consultant
Construction problem-solving or design build-ability review
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I offer light fabrication, installation guidance, and hands-on detailing for custom elements working alongside your contractor or builder to bring the design to life. For larger projects, I collaborate with licensed trades and oversee construction to ensure the work stays true to your vision.
Custom detailing and design handoff support
Light fabrication of built-ins, shelving, or furniture
On-site design guidance during install or construction
Material and hardware sourcing for specialty elements
Coordination with contractors to clarify build intent
Installation oversight to ensure alignment with design intent
Punch list reviews and final finish walk-throughs
About
I’m Justin Porcano - a North Bay designer, builder, and project advisor with two decades of experience across architecture, product design, and construction. I’ve led multidisciplinary teams for global clients, designed furniture for world-renowned brands, and built custom spaces ranging from modern bathrooms and closets to full outdoor living environments.
I’ve worked inside architecture firms, framed houses, and renovated homes on a budget - so I understand the process from every angle, from concept to execution.
Upwell Design was created as an alternative to the traditional renovation model: flexible, expert support for people who want thoughtful results without unnecessary overhead.
Contact
Good ideas start with a conversation;
let’s talk about what’s possible.